Put your URL and email address on all your stationery, letterheads, compliment slips, business cards, envelopes, etc.  Literally anywhere you can.  Always use the full http://www.yourcompany.com format. This alone will drive home the point that you have a web site to everyone you come in contact with.

Do all your staff know your telephone numbers and postal address?  Of course they do.  What good is an employee if they cannot pass on basic company information to an interested client, right?  Well guess what, your web site address and email address is now very much part of your company's basic information.  Make sure that ALL your staff make full use of your email and web site address.

Take an offline approach to advertising.

Your web site is a very cost-effective method of running your business.  Email takes up little space and can easily be filed.  Plus less wastepaper baskets full of used envelopes to get rid of!  If your company catalogue is online it means you're reducing the quantity of paper catalogues required and therefore reducing your printing costs.  Drive more of your customers to your online catalogue and reduce your printing costs further.  And this is compounded since you have to send new catalogues out every year or more.  Just think of the savings.  And that's not all.  Got a new product to offer?  Don't wait for the next new catalogue or send out costly add-in sheets. 

Just update your web site with your new product info then send out a NEWSFLASH email to all your online customers. 

Another time and money saver.  Create email addresses for support and questions, put up a FAQ (frequently asked questions) page and all of a sudden your staff are having less interruptions from customer queries giving them more time to concentrate on other jobs. So with all this potential savings how do you drive more of your customers online?  Simply send out high visibility postcards advertising your online presence.  You can see what I mean here:

http://www.cardcorp.co.uk/netcards/index.htm

Take a look see how eye catching they can be.  Then just imagine them with your web site in full colour on the front.  Just follow the URL to order some online now!

 Is your business open 24 hours a day, 7 days a week, 52 weeks a year?  Mine is!

Why not put up a sign in your window  :- "Open 24 hours a day on the WWW -www.yourcompany.com" When your office is closed people will still be able to check out your products or services.  This has worked well for restaurants, golf clubs, sport centres etc. allowing people to make reservations/bookings etc. online outside of normal business hours.

When potential clients call for information about your company, ask them if they have Internet access. 

If they have, then email them your web site URL immediately. This means they can have the information straight away, without incurring a postal delay. Include on your web site order forms that they can print out and return, or better still utilise online forms or shopping cart software that return their order electronically. 

Not only will you get more business but you'll also save on postage too!

Include your URL in your answerphone, or line holding message.  Let people know that they can find information/buy products/enquire about services via the World Wide Web. 

Set the screen saver on every computer in your business to display your URL after five minutes of inactivity.  That way all your staff get a constant reminder. 

There's nothing like repetition to drive home a message. 

In no time at all they will be able to quote your URL to all your clients effortlessly.

Make good use of your client database.  You do have one don't you?  For all your clients that have email addresses (probably most if not all), then consider sending out electronic greeting cards. There's the obvious Easter, Christmas and Anniversary date of their first order with you etc. but how about going that extra mile.  Do a little  digging. Celebrate with them the fact that their business is 10 years old on February the fourteenth or whatever.  

Think about it.  When your business celebrates its anniversary how many of your suppliers send you a congratulatory card or message.  Probably none right? 

Think what a powerful message your card would send to your client.  "We really care".  Do you think this would strengthen your ties to your client?  If course it would. 

And what would it cost you?  Practically nothing.

Check out the following links for electronic greeting card web sites, they're free to use.

www.freegreetingcards.co.uk

www.electroniccards.com

It may look a bit daft but it's been sat there for over 1½ years promoting "Scotch" for all it's worth.  And believe me when people see my computer they don't notice the full tower case or the large screen monitor.  Nope, all they seem to care about is that darn wing mirror!