Search
Engine Optimization - Web site Promotion UK
Do
you own a website, that never appears in the search
engines? Would you like a high search engine positioning?
Well that is where web site optimisation comes in. Having
designed web sites for a number of years now, We have
gained a good knowledge of web site positioning, search
engine positioning and web site optimisation.
There are many website design companies that charge
large amounts of money to design your site but forget
to optimize it for the search engines or use lots of
things like flash, Dynamic HTML, Frames all things that
although look very nice the Search Engines do NOT like
and can indeed slow your site down.
What
is Search Engine Optimization? (SEO)
At
1stChoicePromotions we optimize sites for good positioning
on Google, as this is the single most important
search engine and powers the majority of Internet Searches
especially in the UK. How did you find us? ON Google?
I bet you did.
We only use ethical techniques to promote sites so as
not to harm your chance of a good ranking. For more info
visit our website
optimisation page
Google
Optimisation
Google is constantly
changing the way it lists both new and old sites and
recent changes have made dramatic impacts to many website's
on the net especially new websites. We have found that
unless the site is optimised and employs ethical techniques
it will take 3 - 4 months before your site even appears.
One of the important factors that google now takes into
consideration is the number of links pointing to your
site, known as 'backward links' these have become crucial
in obtaining a good ranking in the major search engines.
Backward links are links to your website that can be
found on other websites, the more you have the more
popular your website is in the eyes of Google and the
higher you will be listed. Such factors are know as
'off page' factors.
1st Choice promotions research all your relevant keywords
and complete your meta tags, title, content etc and
optimise websites ready for submissiona
Please
note that no one can guarantee you top positions
in the Search Engine Results. Think about it,
if I (or any other web designer with half a brain)
could guarantee this then we would not be messing
around making other people rich. We would be too
busy becoming millionaires ourselves. It is precisely
because the end result cannot be guaranteed that
Search Engine Optimisation (SEO) exists. |
.
So
How do you get a high ranking?
Apart from ensuring
your site is optimized and that you make full use of the
various tags including<alt> tags etc the following
are current known facts that will assist your website
in obtaining better rankings:-
- The
number of links to your website - ideally One-Way
Links
- The
age of your website
- Quality
content & regular updates
- The
addition of new web pages
- A
well designed website
- A
well optimised site map
- Links
on web pages of Google Page Rank 4, or above
- On
page factors such as your Title & Meta tags
- Link
and Form <TITLE> tags
- Headline
tags <H>, larger fonts and bold text
- Text
near the beginning of a page in <P> &
<Li> tags
- Text
near the end of a page in <P> & <Li>
tags
- Hyperlinks
(ignoring image maps)
- Avoiding
the "F" words: Frames and Flash
All of the above takes time and a good level of technical
knowledge and as such can be an expensive outlay for you.
However, at 1st Choice Promotions we can offer you professional
website optimization
How
long does it take?
Although the techniques
that 1st Choice Promotions use to get your site ranked
is not rocket science as you can imaging achieving good
search engine rankings isn't an instant process and can
take a number of months optimising and tweaking your website.
It generally takes three to four months before the changes
filter through into the search engines. Site optimisation
can be carried out on any existing site and as previously
mentioned.
No guarantees can be given
as to where your site is going to be positioned once it
has been optimised and indexed
Backward
Links
Google is always changing it's
algorithm and different on page factors gain more relevance
rather than others when such changes take place. An
important point to remember is that 'off-page' factors
also affect your rankings - especially the number of
links you have pointing to your website, so we would
recommend that when your site is live and established
that you actively seek some 'backward links' to your
site. Recent research has shown that the best links
to have are one-way-links.
If you are interested in finding out about website
optimization, seo services, web site positioning strategy,
or how we can help your site achieve a higher search
engine ranking please Contact
us
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